From Friday, October 2nd to Sunday, October 4th, 2026 - Cremona Exhibition Centre

Cremona Musica

An unique experience: numbers, quality and events.

This was said by the protagonists of the Show

 

Most of the Cremona Musica audience is made up of musicians (professionals, amateurs, enthusiasts, students, teachers, representatives of schools and associations). The 6 categories thus cover over the 79% of the total number of visitors which, combined with 4% of Trade, indicates that Cremona Musica exhibitors get in contact with highly qualified visitors who are very interested in the products on display.

Numbers and results

Cremona Musica is one of the most internationalized events in the national exhibition scene; Even in 2025, 21% of visitors and 52% of exhibitors came from abroad.

Professionals and amateurs

The interest in the Event is also confirmed by one of the most relevant visitor categories: Musicians. If we go to analyze the category of professional musicians, we notice that an high percentage (63%) are string instrument musicians, followed by professional piano musicians (20%) and guitar (10%)

The percentage of amateur musicians is high for guitar players (25%) and string players (37%). The remainder is evenly distributed among the various instruments, highlighting Cremona Musica’s focus on stringed instrument professionals as well as amateur musicians of all instruments, who represent a very significant market for the sector.

Operators, musicians and enthusiasts from 74 countries
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exhibitors from over 35 countries around the world
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events including concerts, seminars, masterclasses, presentations, and historical exhibitions
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6 unique shows

Professional musicians

Amateur and passionate musicians

Visitors from Europe +92%

Visitors from Asia +4%

Visitors from America and the United States +3,5%

Product categories

Internationality

An effective communication

Here's the results of an effective marketing activities

+35

Press releases sent to over 1,800 journalists.

+5.700.00

Coverage of social media campaigns.

+200

News published on the Cremona Musica website.

+68.000

Users visiting the website.

+78.000

Pages viewed on the Cremona Musica website.

+180

Posts on Facebook and Instagram.

A unique program featuring over 200 events in just 3 days.

During the three days of the event, Cremona Musica fills with harmony and sounds thanks to over 200 events including concerts and performances, presentations and seminars, masterclasses and lessons, conferences, and historical exhibitions.

Cremona Musica expo and festival

Let the music take you away