Cremona Musica
An unique experience: numbers, quality and events.
This was said by the protagonists of the Show
Most of the Cremona Musica audience is made up of musicians (professionals, amateurs, enthusiasts, students, teachers, representatives of schools and associations). The 6 categories thus cover over the 51% of the total number of visitors which, combined with 6% of Trade, indicates that Cremona Musica exhibitors get in contact with highly qualified visitors who are very interested in the products on display.
Cremona Musica ensures a large and quality audience. It's an event we have been attending for more than ten years. For us, it's a great satisfaction to see the large participation at our booth during the fair. The organizers have managed to keep it alive with foresight. For a musician, going to Cremona Musica is like a child going to Disneyland.
We have always been happy: for us, it is a great pleasure to meet musicians interested in our production, to meet old friends or to meet new ones. Indeed, we are also happy to get in touch with our direct "competitors" who are in the same business as us: in fact, we rarely have time to compare notes.
In short, the fair is a prestigious showcase and allows us to further spread our work, which already enjoys excellent health
Cremona Musica is an extremely important event and I think that actively contributing to its success is really fundamental, with particular attention to the interests of lovers, luthiers and performers. I am pleased to create positive and fruitful occasions, as in the case of the collection of historical guitars
There have been several meetings with internationally renowned musicians because the Show has always been seen as a professional reference point. Cremona Musica has certainly helped to grow and see the work of luthiers in order to learn and exchange ideas. Cremona Musica gives us the opportunity to exhibit in a very well organized Show
The synergy with the exhibition offers everyone the opportunity to show the excellence of Cremonese instruments” .. “The strategy is common: every subject involved shares expertise and know-how to make Cremona Musica even more attractive and competitive

See you on September 26-28
Numbers and results
Cremona Musica is one of the most internationalized events in the national exhibition scene; Even in 2024, 21% of visitors and 52% of exhibitors came from abroad.
Professionals and amateurs
The interest in the Event is also confirmed by one of the most relevant visitor categories: Musicians. If we go to analyze the category of professional musicians, we notice that an high percentage (48%) are string instrument musicians, followed by professional accordion musicians (25%).
An high percentage (52%) of amateur musicians is represented by string instrument musicians. The rest is well distributed among various instruments. Cremona Musica is not only focused on professional string musicians but also on amateur musicians of all instruments, representing a very significant market for the sector.
6 unique shows
Professional musicians
Amateur and passionate musicians

Visitors from Europe +94.5 percent

Visitors from Asia +2.5 percent

Visitors from America and the United States +2%.
Product categories
Internationality
An effective communication
Here's the results of an effective marketing activities
36
Press releases sent to over 1,800 journalists.
5.751.639
Coverage of social media campaigns.
202
News published on the Cremona Musica website.
68.282
Users visiting the website.
78.710
Pages viewed on the Cremona Musica website.
189
Posts on Facebook and Instagram.
A unique program featuring over 200 events in just 3 days.
During the three days of the event, Cremona Musica fills with harmony and sounds thanks to over 200 events including concerts and performances, presentations and seminars, masterclasses and lessons, conferences, and historical exhibitions.
- 141 concerts and performances
- 65 presentations and seminars
- 22 conferences and roundtable discussions
- 5 international concerts
- 4 historical exhibitions